Fix First, Conquer Later.

Onsite Repairs Can Build a Billion-Dollar Biz

Repairing complex, expensive equipment is a super elegant way to get into industrial workflows efficiently and build a many-armed tentacle monster.

• Many shots on goal: Unlike equipment sales which happen infrequently, repairs are ongoing. They might not always be in the market for a $50k backhoe but if you call a big asset owner to ask if something is broken the answer if always “yes”. You have a lot more chances to win big customers (better CAC/GTM). Great land and expand motion.

• Motivated buyers: unlike buying a new vSaaS or SOR, repairs are urgent. When something breaks it needs to get fixed right now. So customers care about the problem and are already used to paying to solve it.

• High value: Unlike single use supplies, machinery and heavy equipment is high value and fixing it is high skill - not just a question of price. It’s a hard problem to solve otherwise and the dollars are big enough to build a real business on just that.

Finally the value props are really clear, salable, and provable:

• drive more $$$ to repair firms/independent techs

• Fix it faster for the asset owner

So I really like repair as a profitable way to start building relationships with customers (on both sides). You can profitably earn the right to start doing vSaaS, equipment sales/financing, payments, building an SOR, running biz in a box (for the techs), etc.

Places to do it: construction, energy, agriculture, restaurants, factories/industrials, durable medical equipment.