Flipping from sellers’ agents to buyers’ agents

Think “OG Priceline for X” but with context

No one trusts seller agents/sales people. They get paid for “more and more expensive” and are usually captive (explicitly or not) to a single seller.

Buyers’ agents get paid for savings and performance. Buyers’ agents work for you to get the best (for you) at the best price.

Bonus: sellers will like this too because they can close deals faster without salespeople - no commissions!

We’re all already used to direct buying and browsing in our personal lives. We don’t call salespeople, we go on amazon or we talk to our friends. This should be the whole economy, not just small purchases.

Obviously this will play out as “AI marketplaces”. But often that’ll just be the incumbent unless there’s a good reason for it not to be (post-NAR-settlement real estate brokers, eg.)

And there’s now new categories to create and compete in with ~context aware buyer agents~. I’ve written before about how much sense this makes for increasingly crowded B2B software. That’s just one of many.

There’s historical analogs: think of system integrators and consultants - now with scale!