Narrative Is the Interface

The most painful way to fail is to win a race with no prize.

Nov 14 • 

Yoni Rechtman

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2

Power is power

OpenAI, New York, Trump

Nov 7 • 

Yoni Rechtman

2

Friends and enemies

Pick good friends and foes and make sure everyone knows where they stand

Nov 3 • 

Yoni Rechtman

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1

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October 2025

Do something important, quickly.

True momentum requires heavy work on an important story.

Oct 24 • 

Yoni Rechtman

6

2

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"But AI companies grow so fast"

Where the everything is made up and the points don't matter

Oct 17 • 

Yoni Rechtman

6

Taking It Slow

Joining the partnership to back founders and ideas from illegible to undeniable

Oct 7 • 

Yoni Rechtman

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2

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My (WIP) buy box

A guide to my investing, 2035's status symbols, and fake revenue/ARR

Oct 3 • 

Yoni Rechtman

13

2

1

September 2025

Launching Area 2 Farms

Area 2 spent years building a complete system ready to franchise nationwide. Now it’s ready to scale.

Sep 26 • 

Yoni Rechtman

5

3

Old People, GLP-1s, AI, Climate Change, and Trump

the only 5 stories that matter

Sep 19 • 

Yoni Rechtman

6

2

2

The end of pricing power

Supernovas are the end of a star, after all

Sep 12 • 

Yoni Rechtman

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Private practice is dying. Meroka can save it.

Our latest real world AI company

Sep 5 • 

Yoni Rechtman

14

3

August 2025

Martin is right about "non-consensus"

Martin is right actually, Heave's $13M funding, and previewing our October conference

Aug 29 • 

Yoni Rechtman

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1

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