99% Derisible

99% Derisible

Home
Notes
Recommendations
Archive
About
Do something important, quickly.
True momentum requires heavy work on an important story.
Oct 24 • 
Yoni Rechtman
2
1
"But AI companies grow so fast"
Where the everything is made up and the points don't matter
Oct 17 • 
Yoni Rechtman
6
Taking It Slow
Joining the partnership to back founders and ideas from illegible to undeniable
Oct 7 • 
Yoni Rechtman
11
2
My (WIP) buy box
A guide to my investing, 2035's status symbols, and fake revenue/ARR
Oct 3 • 
Yoni Rechtman
12
2

September 2025

Launching Area 2 Farms
Area 2 spent years building a complete system ready to franchise nationwide. Now it’s ready to scale.
Sep 26 • 
Yoni Rechtman
5
3
Old People, GLP-1s, AI, Climate Change, and Trump
the only 5 stories that matter
Sep 19 • 
Yoni Rechtman
6
2
The end of pricing power
Supernovas are the end of a star, after all
Sep 12 • 
Yoni Rechtman
21
7
Private practice is dying. Meroka can save it.
Our latest real world AI company
Sep 5 • 
Yoni Rechtman
14

August 2025

Martin is right about "non-consensus"
Martin is right actually, Heave's $13M funding, and previewing our October conference
Aug 29 • 
Yoni Rechtman
6
1
I was wrong about self-driving
An overdue mea culpa
Aug 22 • 
Yoni Rechtman
4
Product won't end at chat
Consumer AI, trial by combat, and the vSaaS cycle
Aug 15 • 
Yoni Rechtman
9
1
Launching Tech for Abundance in NYC
Join the WhatsApp group, commerce wins, book review, secondary sales
Aug 8 • 
Yoni Rechtman
6
© 2025 Yoni Rechtman
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture